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Monthly Archives: August 2011




avatar Category: Aerospace

Have we Optimized our Designs?

, Executive Director - Global Aerospace

Everyone that designs products claims that they have optimized their designs.  It is true that companies generally iterate on their design concepts to achieve a better result, but is this truly optimized?

A few years ago, I went to Disneyland with my family and in the Innovations Pavilion, they had a show with Asimo the robot made by Honda.  I was quite impressed.  Asimo could walk up and down stairs, pick things up, avoid obstacles and respond to voice commands.  I suspect that if you talked to the engineering team that developed Asimo, they would tell you that Asimo is an optimized product.  They would not mean that Asimo is perfect, but they had definitely iterated on many design ideas to come up with a product that could do a lot of things well.

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